CIY was founded in 1968 by Ozark Christian College Professor Bob Stacy with a vision to change students’ lives and inspire them to serve the Kingdom of God. More than 85,000 students and leaders attend at least one of CIY’s 115 programs held throughout 20 countries each year. As the organization has grown over the years, the logo has evolved.
The previous logo is one that has existed for more than a decade, and for many reasons CIY’s marketing team and leadership decided it was an appropriate time to create something new and fresh. The process is indicative of the changes that the ministry has undergone over the past 50 years – with the organization’s logo evolving once per decade. The new logo is one that not only nods to that rich history, but also boldly and simply declares CIY’s mission to amplify Christ’s call on students’ lives to be Kingdom workers.
According to Austin Eidson, CIY’s creative director, the rebranding effort was a two-year process that went through as many as 80 different iterations before finally being approved by CIY’s leadership team.
“I would say it’s been one of the most difficult rebrands I’ve ever been a part of,” Eidson said. “It has had about 80 different reworked concepts. Most of the marks were becoming really busy with a lot of pieces. My goal was to design a mark that was easily recognizable, and could also tell a story.”
The new logo not only continues to abbreviate the ministry’s name in a stylish way, but also uses the subtle imagery of an arrow to reinforce CIY’s purpose – emphasizing the mission of leading Christ to young generations of students.
“It was only fitting for it to be displayed vertically to symbolize ‘Heaven to Earth,’ and ‘Christ in Us,’” Eidson said. “The middle arrow shows movement, which is what we are called to do at CIY. We are called to help raise up Kingdom workers.”
“As the 50th anniversary of CIY approached, we found it appropriate to wipe the slate clean and start over with a new look for CIY,” said Eryn Aubey, CIY’s senior director of customer development. “This new, modern look will allow us to go into the next 50 years equipped to reach generations of youth to come. We hope this new appearance will bring forth a greater recognition for the ministry of CIY.”